is a creator and aggregator of exciting entertainment services for the teen girl consumers, using cutting-edge cellular technology including SMS, MMS, BREW, J2ME, and WML for community-based Games, Animated Messaging, Alerts and Logos.
These mobile entertainment media applications are created to drive airtime usage with a community of cell users whose need to network and intercommunicate is central to their daily lives.
Young Cell Phone Users
A study by the market research firm Cahners In-Stat Group predicts the number of young cell phone subscribers (ages 10 to 24) will grow from 11 million today to 43 million in 2004.
That means half of all teenagers will own a cell phone, and 3 out of 4 will use a cell phone, usually one borrowed from a parent or friend.
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